The market determines the blockbuster, not the executive producer. Nobody knows what will be the next blockbuster before it’s actually released. They turned out to be a good idea once our thumbed ancestors beat out their thumbless competitors to survive and reproduce. Opposable thumbs weren’t a good idea a priori.
The fact is that business building, like evolution, is essentially an extroverted process. But focused execution of something that’s only been concocted in the safety of your own mind usually has a hard time finding market success (unless you’re damn lucky)! Time, effort and resources are devoted to planning, internal discussion and focused execution. One of the fundamental obstacles new products/companies face is that the founders live in their own heads. In The Lean Entrepreneur Brant and Patrick have developed the core ideas behind lean thinking and customer development into a holistic approach to your entire company’s value chain.
Brant also happens to be a good friend, thought leader of lean startups in general and true linchpin in the San Diego entrepreneurial community.Įric Ries popularized the new wave of entrepreneurship thinking with his book The Lean Startup. Is uncertainty overwhelming your business’s next big bet? Trying to stay ahead of the curve? Getting ready to launch a disruptive product in your new startup? You might want to build-measure-learn.īrant Cooper and Patrick Vlaskovits have gone above and beyond the call of duty to put together the next must read book for entrepreneurs of all colors.
Grow your business through experimentation
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